The goal of this project was to develop, brand, and create a site and materials plan for a chosen event environment. The proposal had to reflect the nature of the event with design considerations incorporated related to form, color, pattern, imagery, typography, logo, and other brand elements. The site and materials plan had to include elevations, models, materials, and printed examples of the event guide. Brand system design, material proposals, and consideration of dimension and space use were important factors in the development of the experience. 

 

I developed RWND, a pop-up, market-style event that brought together curated thrift vendors and vinyl record sellers, with DJ sets and music playing throughout the space to create an immersive atmosphere. My goal was to take the event’s retro themes and turn them on their head by incorporating bright colors, unexpected visual elements, and a playful twist on classic design cues.