MUSIC FESTIVAL
The goal of this assignment was to develop a cohesive brand system for a festival of our choice, including a poster, social media content, and a webpage. For my concept, I created an EDM music festival centered around a mystical, enchanted theme. My aim was to craft an immersive, otherworldly experience—one that transports attendees into a surreal realm where music and magic intertwine.
Sketches
​
I created a custom symbol for the festival—a hand-drawn mushroom—to capture the whimsical, forest-like mood of the event. I paired it with a dreamy color palette of deep blues, purples, and pinks to evoke a sense of enchantment and mystery. To enhance the visual depth, I designed monochromatic collages as backgrounds for the poster and social media posts, reinforcing the surreal and immersive atmosphere of the festival.
Poster Final
Poster Final
Social Media Posts
Webpage
The website focuses a lot on visuals from past festivals to give people a feel for what the event is like. I used the same monochromatic collage from the poster as the background, with a few tweaks, to keep everything consistent. Most of the photos on the site are ones I took myself at festivals, which adds a personal touch and helps show the vibe I’m going for.
Entry Wristbands
Merch
Mockups
